Built for Artists. Owned by Artists. Answerable to No One Else.

The music industry has spent decades telling artists to be grateful.

Grateful for exposure.

Grateful for scraps.

Grateful for permission.

Mythic Guitar Company exists because that system is broken—and because artists deserve better.

We did not start Mythic to make another guitar brand.

We started Mythic to challenge an entire industry that has forgotten who it exists for.

The Problem No One Wants to Admit

For too long, the music industry has been structured to extract value from artists instead of building value with them.

Major brands sell “signature” instruments that are barely more than cosmetic tweaks. Artists don’t own the designs. They don’t control production. They don’t share in long-term upside. Their names become marketing assets while the real wealth flows elsewhere.

Boutique builders promise craftsmanship but often lack scalability, consistency, or true partnership models.

Record labels, gear companies, distributors, and retailers all profit—while the artist remains last in line.

This isn’t accidental.

It’s systemic.

And Mythic exists to dismantle it.

Artists Are Not Endorsements. They Are Founders.

At Mythic, artists are not billboards.

They are not influencers.

They are not “marketing plays.”

They are owners, collaborators, and architects.

When we build a guitar with an artist, it is their guitar in every sense:

• Their design
• Their sound
• Their vision
• Their brand
• Their upside

We don’t slap a name on an existing model.

We don’t recycle body shapes and pretend it’s innovation.

We start from a blank page and build instruments that reflect who the artist actually is.

And when an artist launches a brand with Mythic, they don’t rent credibility—they own the company.

We Only Win When Artists Win

Mythic’s business model is intentionally different.

We don’t make our money upfront on hype or licensing fees.

We don’t profit from artists before a single guitar is sold.

We succeed only when:

• Guitars sell
• Artists grow
• Brands scale
• Fans connect to something real

Our incentives are aligned by design.

If the artist doesn’t win, we don’t either.

That’s not a slogan—it’s how the contracts are written.

Manufacturing Without Exploitation

Behind every great instrument is a factory.

Behind too many factories is exploitation, secrecy, and disposable labor.

Mythic was built by people who actually understand manufacturing—not just marketing decks.

We believe in:

• Transparent pricing
• Lean, efficient production
• Ethical labor
• Sustainable growth
• No hidden margins
• No smoke and mirrors
  

We build guitars in America, using modern manufacturing methods that respect both craftsmanship and scalability. Not nostalgia. Not mass-produced garbage. Not overpriced mystique.

Just honest, high-performance instruments built to work for working musicians.

Technology as a Weapon for Artists, Not Corporations

The modern music industry has incredible technology—but it’s usually deployed to control artists, not empower them.

Mythic flips that equation.

We use:

• Advanced CAD and CNC design
• Modern finishing systems
• Scalable production workflows
• Direct-to-consumer infrastructure
• Transparent inventory and fulfillment systems
  

Not to cut artists out—but to cut middlemen out.

Every efficiency we gain goes back into:

• Better instruments
• Lower costs
• Higher artist margins
• Faster growth for artist-owned brands
  

Ownership Is the Point

Mythic is built on a radical idea in today’s industry:

Artists should own what they create.

Their designs.
Their brands.
Their IP.
Their future.

We don’t take ownership unless invited.

We don’t trap artists in contracts they can’t escape.

We don’t lock them into dependency.

Our goal is not control—it’s leverage.

We help artists build something strong enough to stand on its own.

For the Artists Who Were Never Asked

Mythic is not just for household names.

It’s for:

• Touring musicians who never got the call
• Studio players who built everyone else’s careers
• Creators with vision but no access
• Builders who were told to “wait their turn”
• Artists who want ownership, not approval

You don’t need permission to matter.

You need the right infrastructure.

That’s what we build.

The Long Game

Mythic is not chasing trends.

We are building an ecosystem.

Guitars are the beginning—not the end.

We envision a future where:

• Artists own brands, not contracts
• Manufacturing serves creativity, not shareholders
• Quality is measurable, repeatable, and honest
• Music culture rewards originality instead of conformity
• The next generation doesn’t have to choose between art and survival
  

This will not happen overnight.

Revolutions never do.

But every guitar we build is a brick removed from a broken system—and a brick laid for something better.

This Is a Line in the Sand

Mythic Guitar Company is a refusal.

A refusal to exploit artists.

A refusal to fake innovation.

A refusal to sell mythology without substance.

A refusal to accept that “this is just how it’s done.”

We believe artists deserve more than exposure.

They deserve ownership.

They deserve power.

They deserve legacy.

Mythic exists to make that inevitable.

Crafted for legends.

Built for artists.

Owned by the future.

— Mythic Guitar Company

Austin, Texas