Brand Establishment FAQ

(For Artists Who Want a Legacy, Not a Sponsorship)

This program isn’t for hobbyists, discount hunters, or endorsement collectors.

If you believe your name deserves to be on a guitar brand—read carefully.

If you don’t, stop here. This isn’t for you.

WHAT IS MYTHIC SIGNATURE LAB™?

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What is Mythic Signature Lab™?

It’s a program where musicians launch signature guitar brands, not just signature models.
You either:

  • Earn royalties from a line we own, or
  • Build a company you own, with Mythic manufacturing behind it.

No sponsorships. No begging for exposure.
You’re not here for free guitars. You’re here to build equity.

Do I need a fanbase?

Yes. A brand needs customers.
You don’t need millions, just a loyal tribe that listens when you speak.

If you can convince people to change strings, they’ll change guitars.

Do I have to promote the guitars?

On the royalty track (Levels I–III): No.
On the founder track (Levels IV–VI): Yes, because it’s your company.

We build the product.If you own the company, you build the market.

Can I choose any shape/style I want?

Yes—with a caveat.
We design guitars that can scale, not one-off art pieces.
If it can’t be mass-produced, it won’t become a brand.

We build legacies, not wall hangers.

MONEY & INVESTMENT QUESTIONS

Why do I have to pay if I’m the artist?

Because this isn’t a sponsorship.You’re not working for us.We’re building a brand under you.Think of it like buying into a business, not begging for a discount.

Do I get free guitars?

No.
You get wholesale pricing on your own brand.
If you want free gear, ask a company that values you as advertising, not equity.
Free guitars make you a mascot.
Wholesale guitars make you a CEO.

How do royalties work?

On Levels I–III:

  • You earn royalties per guitar sold
  • You don’t handle manufacturing or customer support
  • You get paid on a set schedule

Your tone becomes residual income.
Your name becomes an asset.

Why does Level III have a buy-out option?

Because Level III is for artists who want to grow into ownership, not jump straight into it.
If your line blows up, you can purchase your brand for a fixed price we guarantee from day one.

There’s no mystery math or manipulation later.

Can I finance the investment?

Yes—serious applicants can finance, use business loans, or sponsorship from investors/labels.

If your career isn’t worth investing in, it’s not ready to become a brand.

OWNERSHIP & CONTROL

Who owns the designs?

  • Royalty Track: Mythic owns them.
  • Founder Track: You own the brand, we own manufacturing and CAD IP.

This keeps quality consistent and prevents copycat factories from ripping your name off.

We protect your brand from becoming cheap overseas merch.

Can I move manufacturing to a different company later?

  • Royalty Track: You can’t. You don’t own the brand.
  • Founder Track: You can, after fulfilling your contract term and minimum production volume.

Quality builds your legacy.
Stability builds your revenue.

Do I control the pricing of my guitars?

  • Royalty Track: Mythic sets the pricing (brand stability).
  • Founder Track: You set the price. You set the margins.

Founders don’t ask permission to make money.

PRODUCTION & QUALITY

What kind of wood, hardware, and electronics do we use?

The same we use in our own Mythic and OEM builds:

  • Real tonewood (not “furniture wood”)
  • Premium hardware options
  • Boutique pickup partnerships
  • Hand-finished craftsmanship

If it wouldn’t impress us, it won’t carry your name.

What if I want something weird or experimental?

Cool.
We’ll engineer it—as long as it can scale.
If it can’t be mass-produced, we’ll offer alternatives that preserve your idea without killing manufacturability.

Art + Engineering = Legacy.

Where are the guitars built?

Austin, Texas. USA. Not imported. Not rebranded. Real builders. Real shop. Real production.

BUSINESS RESULTS

How much can a brand really make?

A small, loyal fanbase of 300–500 buyers can generate:

  • $250K–$1M/year in product revenue
  • With margins of 40–55%

That’s more than most musicians make touring.

Is this risky?

Royalty Track: No risk. No payment. Earn later.
Founder Track: Yes, just like any real business.

The only thing riskier than investing in your brand is relying on the music industry to take care of you.

Does Mythic help market the brand?

On Founder Track: Yes, at Levels V and VI.
We provide:

  • Full launch campaigns
  • Dealer strategies
  • Distribution plans
  • NAMM exposure (Level VI)

We build machines. You build demand.

What if I don’t have a fanbase yet?

Then your job is to build one first.
Come back when people respect your tone enough to buy it.

We’re here for founders, not freeloaders.

What if I only want free guitars or exposure deals?

We respect your hustle, but that’s not what we do.
Some companies will pay you with glue and plywood.
This isn’t one of them.

What if I’m not good enough to be a founder?

Then become good enough. Founders are made, not gifted.

Are you a logo on a headstock… or a name on a legacy?

If you’re the second one:

Apply to Mythic Signature Lab™

Not a sponsorship. A legacy invitation.